The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The black and blue, gold and white dress by Julian Burford on Dribbble Viral online dress debate turns 10. What colours do you see? Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say Proof the Dress Is Blue PS Tech The Science of Why No One Agrees on the Color of This Dress WIRED