The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example By Anthropologie Long Sleeve Knit Mini Dress Anthropologie Is the dress blue black or white gold? Body Worlds Amsterdam Evie Ribbed Knit Jersey Dress Viscose Knit Midi Dress Black VERSACE US The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times