TheDress couple: 'we were completely left out from the story' BBC News The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Color scientists explain the dress that went viral RIT White and Gold or Blue and Black Dress Explained & Busted What the Blue Black White Gold Dress Tells Us About How We View Color Jerry's Artarama Is That Dress White and Gold or Blue and Black? The New York Times