Welcome to the Florida Baseball ARMory
(formerly the Florida Baseball Ranch)

We are going back to our roots…

We are excited to announce our name has changed from The Florida Baseball Ranch to …

The Florida Baseball ARMory

Same Passion, Same Mission, Same Great Experience

Randy Sullivan and our amazing team started as The ARMory in strip mall, next to our physical therapy practice in Brandon, FL. We worked, we learned, and our players got better! Soon we outgrew our location and headed to Plant City, FL where we changed our name to The Florida Baseball Ranch. Expanding yet again we relocated to larger facility in Lakeland, FL, a city that we will proudly call our permanent home.

Legions of players, teams and organizations from MLB, MiLB, NCAA and every level of amateur baseball were attracted to our process and saw unprecedented success. The heightened demand and our desire to further enhance our customer experience sparked the search for an even larger venue that featured expanded, throwing, hitting, strengthening and agility training areas as well as a world class multi-media production studio.

We are currently in the process of building our new state-of-the-art facility in Lakeland. As we begin construction, we are inspired to pay homage to those original students whose commitment, dedication and faith in us made the baseball world take notice and allowed us to emerge as world leaders in the player development profession. In tribute, we are nostalgically returning to “our roots” and incorporating our beloved ARMory name into our brand.

Welcome to The Florida Baseball ARMory.


We will meet every player exactly where he is physically, mentally, and emotionally and do everything in our power to help him improve himself as ballplayer and a person.

We Develop Velocity, Command and Durability


Randy Sullivan
Randy SullivanFounder & CEO
Our founder and CEO, Randy Sullivan wears a bunch of hats:
Physical Therapist
Baseball Instructor
Certified Strength & Conditioning Specialist
Paid Player Development Consultant to MLB teams
Public Speaker

My name is Randy Sullivan.

I am a physical therapist, a baseball coach, and a Certified Strength and Conditioning Specialist. I’ve been working with baseball players to increase velocity & agility while eliminating arm pain for about 25 years now, first as the owner of the ARMory, then as the owner of the Florida Baseball Ranch and now we have moved back to our roots as the Florida Baseball ARMory.

Over the years I’ve learned a few things I’d like to share with you.

At the Florida Baseball ARMory, our ethos… our passion… our mission is to help every player get to a level of play at least one wrung above where you could have gotten if you had never met us. We will meet every player exactly where he is physically, mentally, and emotionally and do everything in our power to help him improve himself as ballplayer and a person. Whether you’re a youth player trying to make a travel team, or a professional player trying to ascend to MLB all-star or even Hall of Fame status, or anywhere in between, we believe that if we can help you get one level beyond. We accomplish that nearly every time. In fact, many of our students go even further. They explode to greater heights than anyone could have imagined.

When you look at our athletes, you would be hard pressed to see, on the surface, a common thread to their success. They come in all shapes and sizes and their backgrounds are as diverse as they can be. But, if you look a little closer… a little deeper — you have to look practically into their souls – there you’ll see it. It’s something special. It’s that little extra “it” – the thing that separates them from the rest. It’s hard to put your finger on it or to specifically describe it, but when you see it, you know it.

We call it “The Flame”…

And we see it in every single player that rises from the ashes of mediocrity and ascends like a phoenix to stratosphere of great achievement.

It’s a flame that burns deep in the boiler pit of their belly. It’s un-extinguishable fire that burns them to wake up every day and get after it. It’s a flame that rages even hotter in the face of adversity, naysayers, and failure.

Tell our guys they can’t do it. Go ahead…

Tell them they don’t have the genetics to achieve the highest level of success. Tell them there is a ceiling to their ability – that they can only expect to get so far in this game. Go ahead. Our athletes don’t hear you. If they see a ceiling, they simply add on a few more bricks of coal, throw in some kerosene, and burn the entire building to the ground.

This attitude means The Florida Baseball ARMory isn’t for everyone. I get that. And that’s ok.

The ARMory is for the those whose flame burns bright and fuels their passion, their commitment, and the relentless pursuit of excellence in everything they do.

If this is your athlete (or you), The Florida Baseball ARMory is ready for you.

Let’s get SAVAGE!!

– Randy Sullivan

Amy Marsh
Amy MarshCOO & CFO
Amy Marsh serves as CFO/COO for the Florida Baseball ARMory. Amy has served as the CFO/COO with the original ARMory, the Florida Baseball Ranch and now with The Florida Baseball ARMory. She has an undergraduate degree from the University of Central Florida and received her MBA from The University of Tampa. She has served as the Chairman of the Board for YMCA and served on the Board of Directors for the Greater Brandon Chamber of Commerce. She handles all of the day-to-day operations, management and finances here at The ARMory. Amy and Randy have been business partners and owners in physical therapy practice and baseball training for over 25 years. This dynamic duo has assembled a team of the finest instructors, data analysts, and customer service professionals in the baseball player development. The FBA team seamlessly executes the most advance, hyper-individualized, and highly effective training process in the baseball training industry.
Wes McGuire
Wes McGuireDirector of Player Development
Wes McGuire serves as Director of Player Development. He is a graduate of Lenoir-Rhyne University. He specializes in movement interventions, tech integration and pitch design here at The ARMory. He is passionate about linking data analytics with skill acquisition science to optimize player development.

Congratulations to Wes who is the second ARMory staff member to move onto MLB with a position with the Atlanta Braves.

Alan Kolb
Alan KolbSAVAGE Strength and Conditioning Coordinator
Alan Kolb serves at The SAVAGE Strength and Conditioning Coordinator. He is a graduate of Mars Hill University and interned at Appalachian State University. He is a Certified Strength and Conditioning Specialist. Alan has seamlessly integrated all of the SAVAGE concepts into The ARMory Strength program. He masterfully blends traditional strength and conditioning methodologies with The ARMory’s revolutionary SAVAGE training system to create changes that transfer from the gym to the field.

Lock In Your Transformation. Increase Velocity & Agility While Eliminating Arm Pain.

Call For More Info – 866-787-4533